Attention Realtors, Loan Officers, and New Home Salespeople:Discover The Easiest Way To Grow Your Business With The Internet - The Simple, Low-Cost Marketing Strategy That Brings In Quality Housing LeadsMonth After Month On Autopilot...No Matter How Little You Know About The Internet, Computers or Software...With This System You Really Can Work Less, Earn More,ANDEnjoy The Recession, Just Like Me. |
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By John Pohly, Housing Leads Guru Let's face it, getting qualified housing buyers, sellers, and borrowers is the hardest part of our business in 2008. And setting up an automatic lead generation system can be even more intimidating. Most marketing requires you to put in a lot of time and effort every month just to make it run and can cost quite a bit of money - you know, things like newspaper ads, post cards, and billboards. Even worse, if you pay someone to set up a customized lead generation system for you it can cost anywhere from thousands to tens of thousands of dollars and you continue to pay month after month. Imagine if there was a marketing system that brought in new leads each and every month on autopilot...with very little time and effort on your part. I'm talking about quality new leads. They convert to customers, refer their friends, and stay with you for life. Picture a marketing machine that's setup properly to take care of everything - from educating the buyers, sellers, and borrowers on why they should choose you as their trusted advisor - enough to pick up the phone and schedule an appointment at your office. A system that would give you results and feedback almost immediately - before spending thousands of dollars just to see if it works.
Sound Too Good
To Be True? Well, thanks to technology, this can now be a reality. All it takes is the right knowledge and tools to set it up and make it run smoothly. In a minute, I'll tell you how you can setup and easily run a new leads marketing system on autopilot, just like I described. It is possible and can be done with very little expense. Here's how I discovered this... I had heard all these great things about the internet. How small businesses were starting to use technology to market and get new customers. At the time, I already knew quite a bit about marketing but really nothing about the internet. Just configuring my email account was difficult for me. I started studying successful marketers outside of the housing industry who had taken their businesses online. I began to see how they were using email, web pages and other tools like video to bring in new customers. Finally I spent 9 intense months tracking the top 25 internet marketers that were using these tools. How they got leads, how they designed their websites, and how they converted leads to customers. These internet marketers take marketing analysis to a whole new level - they test everything and refuse to use strategies that don't work. I was amazed at how simple it was to setup everything online compared to using direct mail or newspapers. And finally there it was... After Years Of Struggling To Master Lead Generation - Taking Bad or Out-Dated Advice From Internet Books - And Spending Thousands of Dollars To Gain Marketing Strategies from Top Internet Gurus... I Created THE Solution Specifically for Housing Lead Generation on Autopilot with a Small Marketing Budget Here's what I realized... You can have a website, but that's only a small part of the puzzle. While a website might look pretty, have flashy graphics, music, and lots of other bells and whistles, they don't even compete with a true HOUSING LEADS GENERATION system. You need a lot more than just a website to use the internet to it's full potential. What you need is a proven internet marketing plan specifically designed and tested for generating real estate leads and mortgage leads in the housing industry in 2008. 4 Pillars of Internet Marketing for Housing Industry:
It's that simple. And the great thing is most of it can be put on autopilot. Technology has advanced to the point of automating many of the marketing systems that were once tedious and time consuming. The Easiest Way To Automate Housing Leads Generation Is By Leveraging Technology. By using the internet, you can easily setup a marketing machine for your real estate office, mortgage office or new home sales center - and put it on autopilot! Here are just some benefits of using the internet to build up your business...
Are you seeing the potential that using the internet can have for your business? The internet is one of the fastest growing methods that companies are using to get new customers and grow their business. Small businesses, like yours and mine. According to a National Association of REALTORS report, 84% of home buyers were using the internet to search for a home in 2007. People are turning to the search engines to look up local businesses in a directory, like a traditional yellow pages. This is great for us because instead of paying $5,000 - $10,000 a year for the front of the yellow pages, with the right "know how" you can be on the top of Google (and for just a few pennies). Plus more and more people are using search engines like Google and Yahoo to find more information on real estate. They want to know about their options before spending money or committing to any "high pressure sales tactics" of a housing expert. New technology and strategies developed in the last 2 years have made it possible to build better relationships with your leads before you ever meet them in person. It's called Social Networking. I am sure that you have heard of websites like MySpace, Facebook and LinkedIn. These social networking websites are also known as Web 2.0 It is the future of the internet. Since 2005, the number of broadband internet users has exceeded the number of dial-up internet users. Bigger bandwidth has allowed streaming audio and video to play a major role in marketing on the internet. Lately, the internet has become such an important part for real estate agents, loan officers, and new home salespeople that I have been asked by hundreds of professionals in the business to set up internet marketing systems. Helping 10-15 companies per year is just not enough. I wanted to be able to help housing industry survivors to thrive in our 2008 recession. I wanted to help individuals, not just big Fortune 500 Companies. So I put together a membership site on how to setup your own housing leads generation system. Introducing Housing Leads Generation - The Step by Step Training Program For Starting And Running A Complete Internet Marketing System
I am the only national trainer of Internet Lead Generation that has walked in your shoes as a Real Estate Agent, Loan Officer, and New Home Salesperson. Even if you know nothing about the internet or marketing, you can finally start getting new leads on autopilot. Here are my first 10 lessons that we'll cover in my 52-week Housing Leads Generation: Lesson #1: Name Associations and Search Engines, Help former customers find you by getting your name to the top of the search engines. Lesson #2: Your Name on Top of Google, Even if you have a common name you can get a #1 listing on Google for pennies! Lesson #3: Keyword Research, Domain Registrations. Find out what people are typing on the internet related to your housing niches. Lesson #4: Strategy Session and Quiet Before The Storm. Laying the groundwork for taking over specific keyword phrases on the internet to drive leads. Lesson #5: A Rainmaker on Training Wheels. We are going to start your first blog. Basically a blog is a way for you to easily publish content on the internet. This will become an integral part of your lead generation system. Lesson #6: Assemble The “A” Team. I am going to introduce the concept of joint venture. You will make some strategic alliances for your lead generation system and leverage your time by building a team. Lesson #7: Wordpress and Web 2.0 Install. I went heavy on the video training portion on this slightly technical lesson. Now you are ready to go after a major housing niche for your business. Lesson #8: Social Networking made Simple. We are going to take 1 article that you wrote and post it on over 40 different Social Networks on the internet in less than 1 hour. Lesson #9: Everybody (Search Engine) Loves Linking. But it just takes so much time right? Wrong! I have a better way to bring free traffic to your website on the Internet. Lesson #10: Internet Forum Etiquette. Another lead generation tactic, but there is a right way and a wrong way to participate in this one. These are some of the most cutting edge techniques used in the internet marketing of the housing industry. The strategies that I will teach you at just theories or something that might work in your niche - they're proven strategies created by internet marketers and being used by small business millionaires in markets outside of the housing industry - small businesses just like yours. If You've Got 1-3 Hours A Week, I Guarantee You Can Get Quality New Leads From The Internet. It only takes a few hours a week, and you'll see new leads coming in month after month. And the best thing about it is once you set it up, it can run itself without you touching it. You do the work once and you make money on it forever. Here's what Housing Leads Generation IS NOT... This is system IS NOT about over-promising or high energy marketing. It doesn't matter what your housing niche you want to go after, with the proper research and target, I can help you dominate it. Housing Leads Generation IS NOT intimidating. I'll show you in bite sized lessons how to set it up. And once setup, you can spend as little as 1 hour a week on lead generation! My 52-week Curriculum IS NOT about cold calling and knocking on the doors of strangers. This is attraction marketing at it's best. The leads come to you! As you can see, this program is not for everyone. I designed Housing Leads Generation around making your career in the housing industry easier. If you do not like simple and easy to understand, Housing Leads Generation IS NOT for you. Magnetic Marketing, Attraction Marketing and The Internet What I am offering is gentle persuasion online for leads to come to you based on the relationships you build with them online, your expertise online, and unique position that I will help you create online. This system works because every lesson is short and easy to digest. I'll include an assignment to complete at the end of each lesson which gives you (actionable) steps to building your own personalized Housing Leads Generation system. Each week you'll receive a 2-5 page PDF study manual and a 10-15 minute video showing you extra tips and how to complete some of the more technical steps of each lesson. By the way, I have found this to be a very effective learning method for my students. Study Manual, Complimentary Video, Short Homework Assignment. Done. YES, Each Week REALLY Is That Simple! Following my course for the full 52-weeks makes sure that you succeed long term. Most marketing "kits" just pile on a ton of information and leave it to you to put everything together. This is why many kits end up on the shelf collecting dust. By giving you short and frequent lessons, you'll be more likely to see real results for your business in the short and long term. Each lesson is no fluff, practical, and to the point. Every week you'll get simple, easy action steps to take that will propel you along the path of creating and running a new online marketing machine. You'll get this first lesson instantly when you join below. The PDF study manual will lay out the how's and whys of what we are doing. Then you'll see exactly how I do it by watching me perform the assignment on video. It's like you're right there in my office looking over my shoulder, which means you won't be left with just a manual guessing at what to do next. So I have one question... Are you willing to invest just a fraction of what it cost me to acquire these internet marketing strategies for your housing industry business? Here's what I mean... In 2001, I started my journey to perfect my own sales process by following the teachings of industry leaders like Myers Barnes, Jeff Shore, Tom Hopkins, and Gary Keller. It has taken me since 2004 to learn the lessons I'll teach you as a Housing Leads Generation student. I studied all the classic masters of marketing and advertising - Ogilvy, Schwartz, Caples, Collier and Schwab. I learned from new masters like Dan Kennedy, Jay Abraham, Gary Bencivenga, Clayton Makepeace, Jay Levinson, Bob Burg, Seth Godin and other million dollar marketers both offline and online. In the last couple of years I've followed and even trained with pioneers who've taken proven copywriting and marketing strategies on the internet - Terry Dean, Yanik Silver, Jimmy D. Brown - guys who've revolutionized the way the internet can be used to market products and services. Counting all of the coaching, kits, mastermind groups, DVD's, manuals, books, travel expenses and lost time from work, I've spent just over $40,000 on my marketing education. Fortunately, the cost for this program is nowhere near $40,000. The price of tuition to the Housing Leads Generation training is only $47 per month. And it's month to month for 12 months, no commitment, so you can cancel anytime you choose. We both know that to a housing industry professional, $47 is probably less than the price of a nice referral gift for one of your clients that sends you a lead. So what's the catch? Well, there is one catch, and it's...
Only Due to time and server limitations, I have decided to cap the total number of student allowed into Housing Leads Generation. Once the inaugural class seats are sold (and this will not take long) I will close the doors and no more memberships will be available. And after the first 400 students join, the price is likely to go up to $97. I know you have heard this type of limit before, but there's something you need to understand about me... I don't play marketing games. This isn't some gimmick where there is really unlimited memberships. My server can only handle so many video lessons streaming at one time, and I can't take the chance of it ever crashing. If you want to join and learn and to get an unbreakable stream of lead generation from the internet to increase your income, the time to do it is right now before the price goes up and before the enrollment period is complete with our 2000 students. Enroll Now through our Secure Server and you will gain Instant Access to Lesson #1
Here is our refund policy and cancellation policy: We have a 60 day refund policy. We use ClickBank.com to process our payments. Refunds for more than one payment may be provided if requested within the initial 60 day return period. After 60 days all sales are final. You may cancel the recurring billing subscription at any time during the 12-months. A cancellation means that no future installments are charged to your account. Canceling a recurring billing product does not generate a refund. Have Questions? email John Pohly at guru@HousingLeadsUniversity.com Membership is Limited to 2,000 Students.
YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY (Even if it's 2:00 AM on a Friday) Questions You May Have Are There Any Hidden Costs? There aren't any hidden costs to learning the material I teach you each week. There are a few items you'll need to acquire to make your marketing system run. I'll be showing you exactly to set these up (and the best companies for each service). You'll will want to register a domain ($8.99+/year), obtain hosting ($5.00+/month), secure an email autoresponder ($20.00+/month) and have access to a few FREE software programs. Additionally, any budget you want to allot for web traffic is entirely up to you. (I'll be recommending both free and paid methods to get traffic). Starting with week 36, I will teach how to add audio and video to your online marketing. I will recommend a hosting service for audio and video for $20.00+/month and a good web video camera for audio/video that will cost you $125 or less. As you can see, this is an incredibly affordable marketing model. Who Are You and Why Should I Listen To You? From 2001 to 2003 I achieved the highest referral rate % in the division for a Fortune 500 Builder in Dallas, Texas. I also set company records as the most decorated salesperson in customer service scores in the companies history for the division. In 2004, traffic was down 200% in the builder neighborhood that I was working in so my manager had an idea that adding a second salesperson to the office would increase sales. With my finance degree from Texas Tech University I was able to figure out that one dived by two is 1/2. I was not making it on one paycheck so there was no way I was going to make it on 1/2 of a paycheck. I took a leap of faith that I could make it on my own. I left the home builder with the grandiose idea of becoming a real estate agent. I activated my real estate license and got a quick education: I was now responsible 100% for lead generation! Without leads, there was no income. There was no longer a builder spending marketing dollars to drive traffic/leads to my office. By the end of 2005, I had failed miserably in my quest to build a real estate empire. I had not mastered the "getting the leads part" of my housing business. At the same time, the market started shift for the worse. In 2006, I continued to learn why we are called "Brokers". I was broke and everyday I became broker. I briefly made a return to the builders and tried my hand as a loan officer, but now even the industry giants were struggling with lead generation. To make things worse... I had three, 90-day late payments on my own house. Creditors were harassing my family daily to pay my debts. Crushed... Perplexed... In Despair... I Reflected back to my years in the chemotherapy hospital. As a 2-time cancer survivor, I knew a diagnosis of terminal was my signal to put my body's recovery plan into high gear. I personally wrote out (my business recovery plan) - using my Barnes and Nobles education. I NEVER GIVE UP. It is not in my DNA. Maybe you can relate... With almost no money, my re-education consisted of 25 marketing books at Barnes and Noble, several about internet marketing. I was able to re-educate myself without buying the books by staying in the store! Books on the internet, led me to following internet marketing leaders online. I started connecting into internet marketing mastermind groups locally and networking with the best and most creative marketers in the online industry. I mastered building a referral network early in my career. Now that I have mastered internet marketing, I have combined the two disciplines into my 52-week course.
Industry experts started to refer to me as the Housing Leads Guru. I am a mad scientist, testing and proving what works and what doesn't for generating leads in the housing industry. Today, I have had over 2 years of great successes on the internet in the housing industry and I am sharing my best secrets with my students. I have a real passion for the housing industry, so I continue to practice what I teach every week as a local real estate agent in Fort Worth, Texas. As the internet changes, I adapt. The techniques that I teach stay current as I am always testing and re-testing my curriculum against the search engines. Example #1
This is a great example of a real estate agent marketing builder inventory homes to generate leads Example #2
Here is an example of marketing for mortgage leads with by using a niche loan program. Example #3
Here is an example of enhancing the marketing of a real estate listing using video on the internet. As you can see, this goes far beyond having a pretty website. A website that does not change and does not get ranked on the search engines is quickly becoming obsolete. While there was once a place for the static, brochure type website - competition and advances in internet technology and bandwidth are forcing a new breed of internet marketing websites. It's crazy to think that buyers and sellers will just browse around and somehow stumble upon the exact action you want them to take. I see this all the time. Most housing lead experts and web developers do not take the time to map out an online flow to a sales process. In my experience, the best online marketing mimics what we do in our sales presentation offline. With the introduction of video and audio on the internet, now we can come closer to automating several steps of a sales process. During the 52-weeks, we are going to clone you online into a 24-7 real estate agent, loan officer, or new home salesperson that never turns off. You can take control of your time and generate leads even if you are on the lake with your son or coaching your daughter's soccer team. My biggest motivating factor for sharing my hard work with 2000 students is to help my fellow housing industry survivors to make good money in a recession while working fewer hours. I am a Dad and a Husband. The 70 hours that I used to work every week in the housing industry are long gone. I paid my dues with blood, sweat, and tears - not to mention a few credit cards before I found a better way. Now I want to help you expedite your journey to the top of your market to have the freedom to do more with your family. If you are ready to position yourself and your business at the top of your niche, make more money in less hours, I invite you to join me in Housing Leads Generation... CLICK HERE to lock-in before price increases. Yours for a great housing career, John Pohly, Housing Leads Guru P.S. It's been my experience that paying for internet leads is costly and conversion rates of those leads into clients is low. When you become the online presence, you will convert the leads better because they feel like they already know you and you can respond faster! What I'm offering here is something quite different. I am not giving you fish to eat. I am teaching you how to catch the fish so that you will never go hungry again. P.P.S. In a couple of years, the housing industry and big corporations will figure out what I am teaching you, making it harder to dominate your niche. I know this because they are already calling me with six figure job offers. Get a head start so you can see results faster. Thank you for visiting my website!
"Having an unfair advantage on the competition is priceless." - John Pohly Just one last story if you are doubting your need for this program in 2008: In August 2008, my wife got a job in a different school district. She is a teacher by profession. With rising gas prices, I did not want my wife to have a long commute to her school, not to mention the time factor of driving. We decided to move to Fort Worth, Texas from our current location near Denton and she is now 13 miles from her new school. Now I am faced with building up a new referral base 30 minutes from the 200 homes that I sold in Denton area over the past 7 years. One additional complication. FHA down payment assistance goes away on October 1st. This was 90% of my business in Denton. I spent 2 days researching my new market and this is my strategy:
I expect that I will take over all of these new niches within 90 days! Again, I practice what I teach every week! With the training that I teach in my course, you will learn how to shift your business when the market shifts. The changes that I am making in my business today is a perfect example of why Housing Leads Generation is the most valuable training that you can get in 2008. The good news is that there is always a market for housing and a profitable business for us, as housing professionals, if we can quickly adapt to meet the changing demand. In addition to purchasing my 52-week course called Housing Leads Generation, I would like you to join me on my new blog called HousingLeadsUniversity.com Sincerely,
John Pohly, Housing Leads Guru "Successful people shift. Always. Continuously. Relentlessly. Whether it is in response to the market or their own goals, high achievers are always changing, altering and adjusting. Successful people know that they must constantly change and adapt if they are successful. They know there are ups and downs. They know that to triumph in any situation they must always do one thing - shift". Excerpted from SHIFT: How Top Real Estate Agents Tackle Tough Times, by Gary Keller, with Dave Jenks and Jay Papason.
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