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By
John Pohly, Housing Leads Guru
Let's face it,
getting qualified housing buyers and sellers is the hardest
part of our business in 2008. And setting up an automatic lead
generation system is even more difficult.
Most marketing
requires you to put in a lot of time and effort every month
just to make it run and can cost quite a bit of money - you
know, things like newspaper ads, post cards, and billboards.
And many of these
require you to spend hundreds or even thousands of dollars -
not to mention giving up your free time - before you can even
see results.
Imagine if there
was a marketing system that brought in new leads each and
every month on autopilot...with very little time and effort on
your part. I'm talking about quality new leads. They convert
to customers, refer their friends, and stay with you for life.
Picture a
marketing machine that's setup properly to take care of
everything - from educating the buyers, sellers, and borrowers
on why they should choose you as their trusted advisor -
enough to pick up the phone and schedule an appointment at
your office. A system that would give you results and feedback
almost immediately - before spending thousands of dollars just
to see if it works.
Sound Too Good
To Be True?
Well, thanks to
technology, this can now be a reality. All it takes is the
right knowledge and tools to set it up and make it run
smoothly.
In a minute, I'll
tell you how you can setup and easily run a new leads
marketing system on autopilot, just like I described. It is
possible and can be done with very little expense.
Here's how I
discovered this...
I had heard all
these great things about the internet. How small businesses
were starting to use technology to market and get new
customers.
At the time, I
already knew quite a bit about marketing but really nothing
about the internet. Just using my email account was difficult
for me.
I started studying
successful marketers outside of the housing industry who had
taken their businesses online. I began to see how they were
using email, web pages and other tools like video to bring in
new customers.
Finally I spent 9
intense months tracking the top 25 internet marketers that
were using these tools. How they got leads, how they designed
their websites, and how they converted leads to customers.
These internet marketers take the word 'analysis' to a whole
new level - they test everything and refuse to use strategies
that don't work.
I was amazed at
how simple it was to setup everything online compared to using
direct mail or newspapers.
And finally
there it was...
After Years Of Struggling To
Master Lead Generation - Taking Bad or Out-Dated Advice From
Internet Books - And Spending Thousands of Dollars To Gain
Marketing Strategies from Top Internet Gurus...
I Created THE
Solution Specifically for Housing Lead Generation on Autopilot
using a Small Marketing Budget
Here's what I
realized...
You can have a
website, but that's only a small part of the puzzle. While a
website might look pretty, have flashy graphics, music, and
lots of other bells and whistles, they don't even compete with
a true HOUSING LEADS GENERATION system.
You need a lot
more than just a website to use the internet to it's full
potential.
What you need is a
proven internet marketing plan specifically designed and
tested for generating real estate leads and mortgage leads in
the housing industry in 2008.
4 Pillars of
Internet Marketing for Housing Industry:
- You need a
source of web traffic. Just like your offline marketing, you
need a method to buyers and sellers to your web pages.
- You need a
method of collecting information, like first name and email
address. Plus the right words and pictures to convince them
to leave this personal information.
- You need a
special type of website to educate the prospects on why
they should choose you, what kinds of problems you help the with,
and more.
- Finally you
need a follow-up system that continues to remind and educate
them on how your unique care can help them with, and more.
It's that simple.
And the great thing is 95% of it can be put on autopilot.
Technology has
advanced to the point of automating many of the marketing
systems that were once tedious and time consuming.
The Easiest Way To Automate
Housing Leads Generation Is By Leveraging Technology.
By using the
internet, you can easily setup a marketing machine for your
real estate office, mortgage office or new home sales center -
and put it on autopilot!
Here are just some
benefits of using the internet to build up your business...
- It's easy to
setup. Most of the techniques needed to bring in new leads
can be setup in a matter of minutes. And it does not take a
computer geek or web programmer to get it going. All you
need are the right tools and someone to show you how to use
them and you'll be surprised at how easy it is.
- Your housing
leads marketing plan can be maintained in just 1-3 hours per
week. In fact, you could even delegate a staff member to run
it, and just present you with the stats periodically. And
here's the best part, once you have your system in place, it
brings in leads for you forever!
- Your marketing
plan rides the waves of the internet boom, not declining
media like newspapers and yellow pages. People go online now
for information. They want to learn about their options. If
they are looking to buy something, they want a relationship
with the business first.
- This technology
can be used to keep clients active with you for
life. Retention of clients is a key factor in the growth of
your practice. Many of the same strategies you use online to
get leads can be used to keep your clients informed and
actively referring you new business.
- Your leads
become customers and even the automated communication helps
in affinity marketing. This means they are less likely to
respond to other offers to go somewhere else.
- Very low cost
to setup and easy to maintain. Because you have no production or
printing costs, everything can be setup inexpensively.
Almost everything can be set up for under $100 if you choose
and you can spend as much (or as little) as you want to
drive traffic to your system.
Are you seeing the
potential that using the internet can have for your business?
The internet is
one of the fastest growing methods that companies are using to
get new customers and grow their business. Small businesses,
like yours and mine.
According to a National
Association of REALTORS report, 84% of home buyers were using
the internet to search for a home in 2007.
People are turning
to the search engines to look up local businesses in a
directory, like a traditional yellow pages. This is great for
us because instead of paying $5,000 - $10,000 a year for the
front of the yellow pages, with the right "know how" you can
be on the top of Google (and for just a few pennies).
Plus more and more
people are using search engines like Google and Yahoo to find
more information on real estate. They want to know about their
options before spending money or committing to any "high
pressure sales tactics" of a housing expert.
New technology and
strategies developed in the last 2 years have made it possible
to build better relationships with your leads before you ever
meet them in person. It's called Social Networking.
I am sure that you
have heard of websites like MySpace, Facebook and LinkedIn.
These social networking websites are also known as Web 2.0
It is the future of the internet.
Since 2005, the
number of broadband internet users has exceeded the number of
dial-up internet users. Bigger bandwidth has allowed streaming
audio and video to play a major role in marketing on the
internet.
Lately, the
internet has become such an important part for real estate
agents, loan officers, and new home salespeople that I have
been asked by hundreds of professionals in the business to set
up internet marketing systems. Helping 10-15 companies per
year is just not enough.
I wanted to be
able to help housing industry survivors to thrive in
our 2008 recession. I wanted to help individuals, not just big
Fortune 500 Companies.
So I put together
a membership site on how to setup your own housing leads
generation system.
Introducing Housing Leads
Generation - The Step by Step Training Program For Starting
And Running A Complete Internet Marketing System

I am the only national trainer of Internet Lead
Generation that has walked in your shoes as a Real Estate Agent, Loan Officer,
and New Home Salesperson.
Even if you know nothing about the internet or
marketing, you can finally start getting new leads on autopilot.
Here are my first 10 lessons that we'll cover in
my 52-week Housing Leads Generation:
Lesson #1: Name Associations and Search
Engines, Help former customers find you by getting your
name to the top of the search engines.
Lesson #2: Your Name on Top of Google,
Even if you have a common name you can get a #1 listing on
Google for pennies!
Lesson #3: Keyword Research, Domain
Registrations. Find out what people are typing on the
internet related to your housing niches.
Lesson #4: Strategy Session and Quiet
Before The Storm. Laying the groundwork for taking over
specific keyword phrases on the internet to drive leads.
Lesson #5: A Rainmaker on Training
Wheels. We are going to start your first blog.
Basically a blog is a way for you to easily publish content on
the internet. This will become an integral part of your lead
generation system.
Lesson #6: Assemble The “A” Team.
I am going to introduce the concept of joint venture. You will
make some strategic alliances for your lead generation system
and leverage your time by building a team.
Lesson #7: Wordpress and Web 2.0
Install. I went heavy on the video training portion on
this slightly technical lesson. Now you are ready to go after
a major housing niche for your business.
Lesson #8: Social Networking made
Simple. We are going to take 1 article that you wrote
and post it on over 40 different Social Networks on the
internet in less than 1 hour.
Lesson #9: Everybody (Search Engine)
Loves Linking. But it just takes so much time right?
Wrong! I have a better way to bring free traffic to your
website on the Internet.
Lesson #10: Internet Forum Etiquette.
Another lead generation tactic, but there is a right way
and a wrong way to participate in this one.
These are some of the most cutting edge
techniques used in the internet marketing of the housing industry.
The strategies that I will teach you a't just theories or
something that might work in your niche - they're proven strategies
created by internet marketers and being used by small business
millionaires in markets outside of the housing industry - small
businesses just like yours.
If You've Got 1-3
Hours A Week, I Guarantee You Can Get Quality New Leads From The
Internet.
It only takes a few hours a week, and you'll see
new leads coming in month after month.
And the best thing about it is once you set it
up, it can run itself without you touching it. You do the work once and
you make money on it forever.
Here's what Housing Leads Generation IS NOT...
This is system IS NOT about over-promising or
high energy marketing. It doesn't matter what your housing niche you
want to go after, with the proper research and target, I can help
you dominate it.
Housing Leads Generation IS NOT intimidating.
I'll show you in bite sized lessons how to set it up. And once
setup, you can spend as little as 1 hour a week on lead generation!
My 52-week Curriculum IS NOT about cold calling
and knocking on the doors of strangers. This is attraction marketing
at it's best. The leads come to you!
As you can see, this program is not for everyone.
I designed Housing Leads Generation around making your career in the
housing industry easier. If you do not like simple and easy to
understand, Housing Leads Generation IS NOT for you.
Magnetic Marketing, Attraction
Marketing and The Internet
What I am offering is gentle persuasion online for
leads to come to you based on the relationships you build with them
online,
your expertise online, and unique position that I will help you create
online.
This system works because every lesson is
short and easy to digest. I'll include an assignment to complete at
the end of each lesson which gives you (actionable) steps to
building your own personalized Housing Leads Generation system. Each
week you'll receive a 2-5 page PDF study manual and a 10-15 minute
video showing you extra tips and how to complete some of the more
technical steps of each lesson.
By the way, I have found this to be a very effective learning method for my
students.
Study Manual, Complimentary Video, Short
Homework Assignment. Done.
YES, Each Week
REALLY Is That Simple!
Following my course for the full 52-weeks makes
sure that you succeed long term. Most marketing "kits" just pile on
a ton of information and leave it to you to put everything together.
This is why many kits end up on the shelf collecting dust.
By giving you short and frequent lessons, you'll
be more likely to see real results for your business in the short
and long term.
Each lesson is no fluff, practical, and to the
point. Every week you'll get simple, easy action steps to take that
will propel you along the path of creating and running a new online
marketing machine.
You'll get this first lesson instantly when you
join below. The PDF study manual will lay out the how's and whys of
what we are doing. Then you'll see exactly how I do it by watching
me perform the assignment on video. It's like you're right there
in my office looking over my shoulder, which means you won't be left
with just a manual guessing at what to do next.
So I have one question...
Are you willing to invest just a fraction of what
it cost me to acquire these internet marketing strategies for your
housing industry business?
Here's what I mean...
In 2001, I started my journey to perfect my own
sales process by following the teachings of industry leaders like
Myers Barnes, Jeff Shore, Tom Hopkins, and Gary Keller.
It has taken me since 2004 to learn the lessons I'll
teach you as a Housing Leads Generation student. I studied all the
classic masters of marketing and advertising - Ogilvy, Schwartz, Caples, Collier and Schwab. I learned from new masters like Dan
Kennedy, Jay Abraham, Gary Bencivenga, Clayton Makepeace, Jay
Levinson, Bob Burg, Seth Godin
and other million dollar marketers both offline and online.
In the last couple of years I've followed and
even trained with pioneers who've taken proven copywriting and
marketing strategies on the internet - Terry Dean, Yanik Silver,
Jimmy D. Brown - guys who've revolutionized the way the internet can
be used to market products and services.
Counting all of the coaching, kits, mastermind
groups, DVD's, manuals, books, travel expenses and lost time from
work, I've spent just over $40,000 on my marketing education.
Fortunately, the cost for this program is nowhere
near $40,000. The price of tuition to the Housing Leads Generation
training is only $47 per month. And it's month to month for 12
months, no commitment, so you can cancel anytime you choose.
We both know that to a housing industry
professional, $47 is less than the price of a nice referral gift for
one of our clients. So what's the catch?
Well, there is one catch, and it's...
Only 2,000 (And
Shrinking Fast) Students Will Be Accepted Into Housing Leads
Generation!
Due to time and server limitations, I have
decided to cap the total number of student allowed into Housing
Leads Generation. Once the inaugural class seats are sold (and this
will not take long) I will close the doors and no more memberships
will be available.
And after the first 400 students join, the price
is likely to go up to $97.
I know you have heard this type of limit before,
but there's something you need to understand about me...
I don't play marketing games.
This isn't some gimmick where there is really
unlimited memberships. My server can only handle so many video
lessons streaming at one time, and I can't take the chance of it
ever crashing.
If you want to join and learn and to get an
unbreakable stream of lead generation from the internet to increase
your income, the time to do it is right now before the price goes up
and before the enrollment period is complete with our 2000 students.
Enroll Now through our
Secure Server and you will gain Instant Access to Lesson #1

CLICK HERE TO ENROLL
 Here is our
refund policy and cancellation policy:
We have a 60
day refund policy. We use ClickBank.com to process our payments.
Refunds for more
than one payment may be provided if requested within the initial 60
day return period. After 60 days all sales are final.
You may cancel the
recurring billing subscription at any time during the
12-months. A cancellation means that no future installments
are charged to your account. Canceling a recurring billing
product does not generate a refund.
Have Questions? email
John Pohly at guru@HousingLeadsUniversity.com
Membership is Limited to
2,000 Students.
CLICK HERE TO ENROLL

YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY
(Even if it's 2:00 AM on a Friday)
Questions You May Have
Are There Any Hidden Costs?
There aren't
any hidden costs to learning the material I teach you each
week. There are a few items you'll need to acquire to make
your marketing system run. I'll be showing you exactly to to
set these up (and the best companies for each service).
You'll will want to register a
domain ($8.99+/year), obtain hosting ($5.00+/month), secure an
email autoresponder ($20.00+/month) and have access to a few
FREE software programs. Additionally, any budget you want to
allot for web traffic is entirely up to you. (I'll be
recommending both free and paid methods to get
traffic).
Starting with week
36, I will teach how to add audio and video to your online
marketing. I will recommend a hosting service for audio and
video for $20.00+/month and a good web video camera for
audio/video that will cost you $125 or less.
As you can see, this is an
incredibly affordable marketing model.
Who Are You and Why Should I Listen To
You?
From 2001 to 2003 I achieved the highest
referral rate % in the division for a Fortune 500 Builder in
Dallas, Texas. I also set company records as the most decorated
salesperson in customer service scores in the companies history for
the division.
In 2004, traffic was down 200% in the builder
neighborhood that I was working in so my manager had an idea that adding a
second salesperson to the office would increase sales. With my
finance degree from Texas Tech University I was able to figure out
that one dived by two is 1/2. I was not making it on one paycheck
so there was no way I was going to make it on 1/2 of a paycheck.
I took a leap of faith that I could make it on
my own.
I left the home builder with the grandiose idea
of becoming a real estate agent. I activated my real estate license
and got a quick education: I was now responsible 100% for lead
generation!
Without leads, there was no income. There was no
longer a builder spending marketing dollars to drive traffic/leads
to my office.
By the end of 2005, I had failed miserably in my
quest to build a real estate empire. I had not mastered the
"getting the leads part" of my housing business. At the same
time, the market started shift for the worse.
In 2006, I continued to learn why we are called
"Brokers". I was broke and everyday I became broker. I briefly made
a return to the builders and tried my hand as a loan officer, but now even the industry giants were
struggling with lead generation. To make things worse...
I had three, 90-day late payments on
my own house. Creditors were harassing my family daily to pay my
debts.
Crushed... Perplexed... In Despair... I
Reflected back to my years in the chemotherapy hospital.
As a 2-time cancer survivor, I knew a diagnosis
of terminal was my signal to put my body's recovery plan into high gear.
I personally wrote out (my business recovery plan) - using my
Barnes and Nobles education.
I
NEVER GIVE UP. It is not in my DNA. Maybe
you can relate...
With almost no money, my re-education consisted
of 25 marketing books
at Barnes and Noble, several about internet marketing. I was able
to re-educate myself without buying the books by staying in the
store!
Books on the internet, led me to following internet
marketing leaders online. I started connecting into internet marketing mastermind groups
locally and networking with the best and most creative marketers in the
online industry.
I mastered building a referral
network early in my career. Now that I have mastered internet
marketing, I have combined the 2 disciplines into my course.
Industry experts started to refer to me as the
Housing Leads Guru. I am a mad scientist, testing and proving what
works and what doesn't for generating leads in the housing
industry.
Today, I have had over 2 years of great
successes on the internet in the housing industry and I am sharing
my best secrets with my students. I have a real passion for the
housing industry, so I continue to practice what I teach every week
as a local real estate agent in Fort Worth, Texas.
As the internet changes, I adapt. The techniques
that I teach stay current as I am always testing and re-testing my curriculum
against the search engines.
Example #1
This is a great example of a real estate agent
marketing builder inventory homes to generate leads
Example #2

Here is an example of marketing for mortgage
leads with by using a niche loan program.
Example #3

Here is an example of enhancing the marketing
of a real estate listing using
video on the internet.
As you can see, this goes far beyond having a
pretty website. A website that does not change and does not get
ranked on the search engines is quickly becoming obsolete.
While there was once a place for the static,
brochure type website - competition and advances in internet
technology and bandwidth are forcing a new breed of internet
marketing websites.
It's crazy to think that buyers and sellers will
just browse around and somehow stumble upon the exact action you
want them to take. I see this all the time. Most housing lead
experts and web developers do not take the time to map out an
online flow to a sales process.
In my experience, the best online marketing
mimics what we do in our sales presentation offline. With the
introduction of video and audio on the internet, now we can come
closer to automating several steps of a sales process.
During the 52-weeks, we are going to
clone you online into a 24-7 real estate agent, loan officer, or
new home salesperson that never turns off.
You can take control
of your time and generate leads even if you are on the lake with
your son or coaching your daughter's soccer team.
My biggest motivating factor for sharing my hard
work with 2000 students is to help my fellow housing industry
survivors to make good money in a recession while working fewer
hours.
I am a Dad and a Husband. The 70 hours that I
used to work every week in the housing industry are long gone. I
paid my dues with blood, sweat, and tears - not to mention a few
credit cards before I found a better way.
Now I want to help you expedite your journey to
the top of your market to have the freedom to do more with your
family.
If you are ready to position yourself and your
business at the top of your niche, make more money in less hours, I
invite you to join me in Housing Leads Generation...
CLICK HERE to lock-in before price increases.
Yours for a great housing career,
John Pohly, Housing Leads Guru
P.S. It's been my experience that paying for
internet leads is costly and conversion rates of those leads into
clients is low. When you become the online presence, you will
convert the leads better because they feel like they already know
you and you can respond faster!
What I'm offering here is something quite
different. I am not giving you fish to eat. I am teaching you
how to catch the fish so that you will never go hungry again.
P.P.S. In a couple of years, the housing
industry and big corporations will figure out what I am teaching
you, making it harder to dominate your niche. I know this because
they are already calling me with six figure job offers.
Get a head start so you can see results faster.
Thank you for visiting my website!

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"Having an unfair advantage
on the competition is priceless." - John Pohly |