Everyone tells you to use keywords for SEO. Finding the right keywords is the most important part of using key words.
Google has created the Wonder Wheel to help you find your bullseye key word phrases. Watch this tutorial:
I recommend that you start with a broad search term on the Wonder Wheel. Start with somethin like "Austin Real Estate" or "homes for sale in texas".
You can go for the big keywords but I have always found it easier to rank for smaller niches, not to mention conversion rates are better when you can target a bullseye keyword phrase.
Add your best key word phrases to a spreasheet or notebook. As you go through the strategies that I teach on this website, refer to these keywords. Add them in your Sales Copy for titles or to use a couple times in your PR Marketing Piece, Article, Press Release, Social Bookmarking etc.
